Episode 13: Educating Customers By Paid Search With Richard Sargent
Subscribe To The ProPrintcast
Don't miss a minute of the podcast for people that make money with print!
What's In This Episode
Appealing to your target audience may be as simple as educating customers by paid search. There is a catch though... it has to be done correctly.
If you've ever tried running a paid ad campaign, I'd be willing to bet (tacos...) that you've got some negative things to say about the run. Everything from not knowing how to target the audience to producing bad leads, or even worse, producing no leads at all.
The problem may be in the quality of the ad. Richard Sargent joins us for today's episode. He is a paid search expert and he discusses things like common mistakes, headlines, CTA's, and tacos (yes, you read that correctly). A few simple adjustments in an ad campaign can make a world of difference, especially when you know what to avoid.
For more information about Richard, or to outsource your paid campaigns to him, visit his website thesargent.com
Learn More About Printing
Having the ability to print your own work when you want it changes the game for photographers. No matter if you have a studio, or if you're working from home, printing your work sets you aside as a professional. Print gives you the ability to grow your studio and your client base!